NOCUE: The Founding Story of a Business-Focused AI and Tech Consultancy for SMEs
NOCUE: The Founding Story of a Business-Focused AI and Tech Consultancy for SMEs
In today’s fast-evolving digital landscape, technology and AI have become essential tools for businesses of all sizes. However, for many small and medium enterprises (SMEs), leveraging these technologies often feels like a luxury they can’t afford. That’s where NOCUE steps in.
The Founders: Big Tech Expertise Meets SME Challenges
NOCUE was founded by two experienced tech professionals with backgrounds in top-tier companies such as ByteDance and Gojek. Both founders spent years developing cutting-edge solutions and solving complex challenges at some of the world’s biggest tech firms. But when they shifted their focus to the SME sector, they realized that small businesses weren’t benefiting from these advanced tools as much as they could be.
The problem was clear: SMEs needed to leverage AI and tech solutions to grow and compete, but they didn’t have the resources or know-how to build these capabilities in-house. Hiring full-time tech or AI teams would be both costly and time-consuming, and many businesses couldn’t justify such an investment. On the other hand, traditional consulting firms—while knowledgeable—were often too expensive or too rigid in their approach, requiring businesses to have clear, defined needs which most SMEs didn’t.
This gap between the tech world’s capabilities and the needs of small businesses inspired the creation of NOCUE. The founders wanted to build a company that would bring big-tech expertise to the SME world—without the high costs or unnecessary complexity.
NOCUE’s Unique Approach: Business-First, Tech-Focused Solutions
At NOCUE, the goal is not just to provide fancy AI solutions or the latest tech trends. Instead, the company focuses on building practical, cost-effective solutions that generate the highest return on investment (ROI) for its clients. NOCUE’s approach is business-first, meaning the team always thinks about what will help the business grow and thrive—not just what’s technically possible.
NOCUE understands that every SME is unique, and their challenges often require a tailored solution. That’s why the company works closely with each client to understand their current situation and propose a solution that fits their specific needs and budget.
How NOCUE Helps SMEs: Tailored, Hassle-Free Tech and AI Solutions
Once an SME agrees to move forward with a project, NOCUE takes over the entire implementation process. There’s no need for the business owner to manage a tech team or worry about the logistics of hiring and coordinating specialists. NOCUE’s dedicated team handles everything from start to finish, ensuring that the solution is delivered efficiently and effectively, with minimal disruption to the business.
This approach allows SMEs to harness the power of AI and tech without the overhead of building internal teams or navigating the complexities of traditional consulting models. NOCUE ensures that the tech and AI solutions delivered are highly practical, straightforward, and most importantly, value-driven.
Case Study: Team SeafoodKing – Turning Small Efforts into Big Results
To showcase how NOCUE’s model works in real life, let’s look at a success story from one of our clients: Team SeafoodKing. Team SeafoodKing is a content creator focused on the One Piece Trading Card Game, and they also run a subscription-based service on Patreon to engage with their community. However, they were facing a challenge: their Patreon posts weren’t getting the engagement they hoped for. Subscriber numbers were low, and articles had low view counts.
After analyzing the situation, NOCUE discovered the root cause of the issue: subscribers were receiving only generic email notifications from Patreon whenever a new post was made. This wasn’t an effective way to drive engagement, as it lacked personalization and didn’t tap into the communication channels their community was actually using.
NOCUE proposed a simple yet highly effective solution—building an automated bot that would send notifications directly to subscribers via Discord, the instant messaging platform where the community was most active. At first, the SeafoodKing team was skeptical. How could such a straightforward solution—a simple notification system—make any real impact on their engagement or subscriber activity? They doubted that something so simple could generate any significant business results but decided to give it a try.
The Results: A 50% Increase in Engagement
Within a month, NOCUE successfully implemented the bot, and the results were beyond expectations. Team SeafoodKing’s view counts on Patreon increased by 50%, far surpassing their initial expectations. The increase in engagement and the effectiveness of the solution proved that even the simplest, most direct approaches can lead to big results when executed thoughtfully.
More Than Just a One-Time Project: A Long-Term Partnership
At NOCUE, we believe in building long-term partnerships with our clients. Our goal isn’t just to solve a single problem; we’re here to help SMEs scale and grow consistently over time. That’s why Team SeafoodKing is still working with us to this day. Since our initial success, we’ve continued collaborating on new projects, including the development of AI-powered chatbot solutions to further enhance their customer engagement.
This ongoing partnership highlights how NOCUE doesn’t just deliver a one-time solution but continuously looks for ways to help businesses evolve and scale through innovative tech and AI projects.
You can read more about Team SeafoodKing’s success story and their continued collaboration with NOCUE as we work together to scale their business through innovative tech and AI solutions in this full article.
NOCUE’s Impact on SMEs
This case is just one example of how NOCUE brings value to SMEs. Rather than overwhelming businesses with overly complex solutions or high-tech jargon, NOCUE focuses on delivering practical, actionable results. It’s not about the latest buzzword in AI or technology; it’s about providing affordable, scalable solutions that directly address a business’s needs.
At NOCUE, the founders believe that transforming small businesses into bigger ones doesn’t have to mean investing in complex, expensive infrastructure. It’s about bringing the right expertise at the right time, understanding the business context, and helping SMEs get the most out of their resources.
Ready to Transform Your Business?
If you are a small business owner or have a startup idea but aren’t sure how to leverage AI or tech to get started, NOCUE is here to help. We offer free consultations to understand your business needs and help you explore cost-effective, high-ROI solutions that can take your company to the next level.
Get in Touch
Interested in seeing how NOCUE can help your business? Reach out to us for a free consultation and learn how we can help you implement affordable, tailored solutions that make a real difference.