Team SeafoodKing: Redefining Content Creation for the Next Generation of Card Game Enthusiasts

In the ever-evolving world of digital content, Team SeafoodKing stands out as a prime example of how a passion for card games can transform into a thriving business. Starting out as a hobby, they’ve turned their love for competitive play into a full-time career, all while building a strong community of engaged fans through their Patreon page. But their success didn’t come by chance; it came from a combination of dedication, hard work, and, crucially, the right tech and business strategy.

From Hobbyists to Entrepreneurs

Team SeafoodKing is a group of 20-something-year-olds who were initially drawn together by their shared love for competitive card games. What started as casual play soon turned into something more serious. They began to win notable tournaments and events, earning enough to sustain themselves through competitive play. Inspired by their growing expertise, they decided to start a Patreon community to share their insights, strategies, and knowledge of the game with a wider audience.

At first, it was just a way to supplement their incomes. But to their surprise, the community grew quickly. People were willing to pay for articles that broke down the intricacies of competitive play, and before they knew it, the team was making money off something they originally started just as a side project.

However, as the business grew, so did the challenges. That’s where NOCUE stepped in, helping them streamline operations, improve engagement, and scale their business in a sustainable way.

Phase 1: Optimizing Business Management

Fig 1: We adopted Agile principles and methodologies used typically in tech teams to aid in operations

One of the first challenges Team SeafoodKing faced was disorganization. The team was growing, but they lacked clear roles, responsibilities, and processes to keep everyone aligned. There were no defined goals, no consistent schedule, and little clarity on what needed to be done each day. This inefficiency made it hard to stay on track and deliver content consistently.

That’s when NOCUE introduced business process thought leadership. By adopting methodologies such as Sprints and OKRs (Objectives and Key Results), NOCUE helped the team establish clear frameworks for their operations.

• The team adopted monthly sprints, where they could set specific goals for the types and number of articles to be published.
• Each article was broken down into daily tasks for each team member, allowing for better planning and delegation.
• They introduced weekly reviews and monthly retrospectives, ensuring the team could assess progress and make adjustments where necessary.

Result: The team now had a common goal, eliminating confusion on what needed to be done next. With clear daily tasks and scheduled releases, they were able to keep subscribers engaged and consistently deliver high-quality content.

Phase 2: Bot Automation and Data Analytics

While the team had built a strong community through their articles, they faced another hurdle: engagement. Subscribers were only receiving generic email notifications from Patreon whenever a new post was published. This approach was impersonal, and it didn’t effectively leverage the communication channels their audience was using most frequently.

To solve this, NOCUE deployed an automated serverless bot in our infrastructure that would send notifications directly to Discord—where Team SeafoodKing’s community was most active. The bot’s goal? To drive engagement by sending personalized notifications every time a new article was published.

But that wasn’t all. There was also a lack of performance tracking. Without data on how each article was performing, the team had no way of knowing what was resonating with their audience. To fix this, NOCUE implemented a system that automatically tracked viewership for each article on an hourly basis.

This data was displayed on an interactive Streamlit dashboard, where the team could easily see which articles were performing well and which weren’t. The dashboard allowed for more informed decisions on future content.

Result: The result was a 50% increase in engagement, as the community became more active due to the personalized notifications. Additionally, the data-driven insights allowed the team to focus on the content that resonated the most with their subscribers, further boosting engagement.

Phase 3: Innovating with AI Chatbot

With over 400 posts on Patreon, Team SeafoodKing faced a new challenge: information overload for their subscribers. Subscribers were finding it hard to keep up with the vast amount of content available, leading to a high churn rate. Competing content creators were also offering similar insights, further intensifying the challenge.

Fig 2: High level Sharky's Architecture

To combat this, NOCUE helped the team innovate with an AI-powered chatbot named Sharky. Sharky’s role was to assist subscribers by providing personalized recommendations based on their interests, answering questions, and helping them navigate through the wealth of content. The bot aimed to reduce churn by making it easier for subscribers to digest content and engage with the community. As the clients continue to generate new content, sharky will automatically be up to date to the content on top of the ability to utilize web search tooling to further refine its knowledge to answer subscriber’s queries.

Result: Sharky reduced churn rates by 30%, giving Team SeafoodKing a unique advantage over their competitors. User interaction also increased by 44%, as subscribers became more engaged with the chatbot and the content itself.

A Long-Term Partnership for Continued Growth

Today, Team SeafoodKing is still working closely with NOCUE to identify new tech and AI solutions that can help them continue to scale their business. The journey from hobbyists to full-time entrepreneurs has been marked by challenges, but through the adoption of smart tech solutions, data-driven decision-making, and process optimization, they’ve been able to maintain steady growth.

If you’re running a business and not sure what you can do with AI or tech, NOCUE can help. We offer free consultations to help you understand how tailored, affordable solutions can bring real impact to your business.

Ready to Take the Next Step?

Whether you’re a small business, content creator, or startup, leveraging the right tech and AI solutions can be the key to scaling your operations. Reach out to us for a free consultation and learn how we can help you implement affordable, tailored solutions that make a real difference.